Dell: ‘We’re no longer a PC company’

PC Pro

Dell’s enterprise solution group Brad Anderson:

“We’re no longer a PC company, we’re an IT company. Dell’s changing very quickly. We are dramatically changing the make-up of our business. It’s no longer about shiny boxes, it’s about IT solutions [that let companies drive efficiencies].”

Funny. HP looked like they were jumping off that same ledge last year only to step back and not take that plunge. Dell is also keeping their consumer business around, but it’s clear that selling low-margin mass produced consumer PCs just isn’t working — just ask HP, who just got burned financially last quarter.

Many moons ago, IBM had the wherewithal to spin off their consumer PC business early and they’re doing all right, last time I checked.

Will it work this time around? Maybe. Who knows, really? What we do know is that the way most companies sell computers isn’t financially viable in the long run. Dell probably won’t have to resort to drastic measures, as Gruber notes, but it’s funny how drastically the climate can change.

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