The negative $70 million buzzword

Dustin Curtis: Motorola’s Buzzwords and Made up Names

Here are a few of Motorola’s buzzwords of 2011:

Unveiled the award-winning DROID 4 by Motorola

Announced the “life proof” Motorola DEFY™ MINI and slim MOTOLUXE™

Shipped award-winning MOTOACTV™

And what did they end up with? 70 million fewer dollars than they did three months before.

Fact: buzzwords be expensive, yo.

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