Mobile Today Magazine: HTC is holding out for a market hero
HTC UK executive director Phil Roberson:
We have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much.
So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs.
When the only thing differentiating essentially two identical handsets is the inclusion of Beats Audio, you’re doing it wrong.
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