In just about two and a half years in existence, Bing has overtaken Yahoo as the second-most popular browser, after the almighty Google of course. It’s important to note that Bing started with around 8.4-percent marketshare after absorbing other Microsoft search engines and services. While that may not be as impressive as starting out fresh, nearly doubling marketshare is still no small feat — although, I’m sure Microsoft’s Gossip Girl marketing campaign power didn’t hurt.
Another important factoid: Bing isn’t gaining marketshare at the expense of Google, they’re swallowing Yahoo’s userbase. If anything, Google has been gaining since August.
The numbers are as such:
comScore December 2011 browser marketshare
*Charts are my own
comScore browser marketshare Jan '10 - Dec '11 (click to enlarge)
Source: Comscore
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